Innovation, Service, Design Strategy

I am a designer with 7 years experience in managing design and strategy projects in service, product, and branding. Highly motivated to solve for sustainability and social impact through structured research, overly analytical discussions, and holistic system design. I support businesses and start-ups scale by designing solutions that align with both user needs and business goals helping them land investment.

Service & Product Design: UX/UI, design systems, journey mapping, service blueprintsInnovation Strategy: Business model innovation, market research, financial service design
Research & Data-Driven Design: Qualitative & quantitative research, behavioural analysis, customer insights
Leadership & Stakeholder Engagement: Workshop facilitation, mentoring, cross-functional collaboration

Case Studies

Carob - Innovation Design for Net Zero

Climate tech service to help SMEs transition to Net Zero, integrating AI for carbon tracking and impact measurement.
10
investors willing to invest
30+
interviews with founders and entrepreneurs

Directing Exsus’s Brand engagement & expansion

Brand Development that enhanced brand engagement, loyalty, and conversion. Redesigned visual touch-points, increasing traffic to the website and social media. Service design for associate partners network, content, and campaign design.
60
associate partner firms on the network
30
counties wide network

Teller: Green Action through Pensions

A B2B2C retirement planning service that leveraged gamification and behavioural design to nudge millennial pension holders worth 12.2mn to save and invest in Green Funds to increase their retirement savings by up to 15%.
60%
positive reaction with the app's experience
70%
stated a positive onboarding experience

Little Hamlet: Healthy living at home

Service design at part of a project for IKEA, designing with the goal of sustainable healthy living at home. Fostering conscious purchasing and sustainable family wellbeing among first-time parents.
20+
interviews with parents and expecting mums
4
co-creation and co-design workshops

Want to get in touch?
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If you have a project, a business, or idea you want to see how to get off the ground, get in touch.

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