I’m a designer based in London, working at the intersection of Brand, Strategy, Service, and Innovation. My practice is rooted in systems thinking, and I enjoy tackling complex, multi-layered challenges that require both strategic clarity and creative problem-solving. With a background that spans consultancy, in-house teams, and startups, I bring an integrated approach to design that connects purpose with tangible outcomes. Whether it's shaping a brand's identity, reimagining a service experience, or driving innovation across an organisation, I focus on creating meaningful impact through thoughtful design.
I have worked across Finance, Healthcare, and Sustainability—and wish to focus on Climate finance in the future. From designing tools that help users understand green investment options, I thrive in environments where design can shift perspectives and enable better decisions. I’m particularly interested in projects that address systemic issues and help organisations build more ethical, resilient, and future-focused services.
My experience spans creative strategy, branding, service, and product design, with a focus on industries such as retail, construction, culture, technology, and finance. I also have extensive expertise in developing and facilitating workshops for children, teens, and young adults. These workshops address societal and environmental topics through creative practices, incorporating recycled materials, current events, and design thinking tools.